The Generational Challenges in Senior Care

There's two sides of this, and I call it the generational slugfest. You get the adult kids who may see these issues going on in their parents' lives, and they're trying to make an impact or they're trying to make a change. Unfortunately, our family, especially those adults that are from the Silent Generation, they survived World War II, they survived the Great Depression. So they're insanely proud, they're insanely private, almost combative in terms of denial sometimes, and the family pushback is real.

And so even though the kids may see these issues, you got parents that are still so adamant about their independence. Well, here's what's happening: they're 90 years old. They're not getting younger. The train's going that direction. And so to get people to accept aging and the realities of aging, and that we're all on some sort of a timeline, would be really helpful.

And I get everybody's gung-ho about preserving their health and staying strong and healthy as long as they can. Absolutely. We're really about messaging people about aging in place safely and successfully more than moving people out. So that's why we'd like to talk to people before the crisis and help break down some of that generational slugfest that's going on. So that's my perspective on that.